Most importantly help to create an environment for brands to connect with fans in more original, engaging and dynamic ways. And offer an alternative F1™experience to a broad public and celebrate the f1™ lifestyle through activities and entertainment. To promote the sport, educate and make f1™ accessible to all. It takes the street atmosphere of the entire city, the excitement of the pitlane, exclusivity of the paddock, the roar of the engines and the opportunity to meet the f1™ drivers. Benefits The only place outside the track that you can view the grand prix cost free.F1 Fanzone™ is a new and unique opportunity for companies to get up close and personal with the public cleverly feeding the appetites of the dedicated f1™ fans whilst enticing new fans and families who just want a great day out. With live race coverage on the most sophisticated giant screens, driver appearances, race simulators, pit stop challenges, kids’ activities, music, entertainment and more, visitors were able to enjoy and experience the raw excitement and entertainment that has made Formula one™ the most popular annual sporting series in the world. The event exceeded all expectations as fans queued to get in. It attracted 286,000 visitors over 16 days with a peak day visitor audience of 80,000. The F1 Fanzone™ event in abu dhabi 2009 gave the city its first glimpse of the spectacle and excitement of Formula one™.
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